The Ultimate SEO Bootcamp: Optimize, Analyze & Rank Faster
A hands-on, intensive bootcamp that equips you with expert-led instruction and real-world projects to master keyword research, on‑page & off‑page optimization, ...
A hands-on, intensive bootcamp that equips you with expert-led instruction and real-world projects to master keyword research, on‑page & off‑page optimization, ...
In the Ultimate SEO Bootcamp: Optimize, Analyze & Rank Faster, you’ll dive deep into every facet of search engine optimization. Starting with an SEO fundamentals primer, you’ll learn how to conduct high-impact keyword research using industry‑leading tools, then move on to on‑page and off‑page strategies, including content optimization, internal linking, and proven link‑building techniques. Next, you’ll tackle technical SEO—site auditing, crawlability, XML sitemaps, robots.txt, site speed, mobile optimization, and structured data. You’ll also master analytics with Google Search Console and third‑party platforms like SEMrush and Ahrefs to monitor performance and iterate. Throughout the course, hands‑on labs and real‑world case studies ensure you not only understand SEO theory but can apply it immediately to drive tangible ranking improvements.
- Introduction
- SEO Myths Versus Reality
- The Mission of Search Engines
- Goals of Searching: The User’s Perspective
- Determining User Intent: A Challenge for Search Marketers and Search Engines
- Navigational Queries
- Informational Queries
- Transactional Queries
- Local Queries
- Searcher Intent
- How Users Search
- How Search Engines Drive Ecommerce
- Types of Search Traffic
- Search Traffic by Device Type
- More on the Makeup of SERPs
- The Role of AI and Machine Learning
- Using Generative AI for Content Generation
- SEO as a Career
- SUPPLEMENTAL SKILLS
- Conclusion
- Introduction
- Deconstructing Search
- The Language of Search
- Word Order and Phrases
- Search Operators
- Vertical and Local Intent
- Crawling
- The Index
- The Knowledge Graph
- Vertical Indexes
- Private Indexes
- The Search Engine Results Page
- The Search Engine Results Page
- Organic Results
- Special Features
- OneBox results
- Knowledge panels
- Map packs
- Rich results and enriched results
- Key moments in videos
- The sitelinks search box
- Query Refinements and Autocomplete
- Search Settings, Filters, and Advanced Search
- Ranking Factors
- Relevance
- AI/Machine Learning’s Impact on Relevance
- EEAT
- Local Signals and Personalization
- Timing and Tenure
- Legitimacy
- Source Diversity
- Keywords in Anchor Text
- Negative Ranking Factors
- User Behavior Data
- Conclusion
- Introduction
- Spreadsheets
- Traffic Analysis and Telemetry
- Google Search Console
- Server-Side Log Analysis
- JavaScript Trackers
- Google Marketing Platform/Google Analytics
- Obtaining keyword-specific data
- Tag Managers
- Search Engine Tools and Features
- Autocomplete
- Google Ads Keyword Planner
- Google Trends
- Google News
- Related
- Search Operators
- SEO Platforms
- Semrush
- Ahrefs
- Searchmetrics
- Moz Pro
- Rank Ranger
- Other Platforms
- Automation
- YouTube Optimization
- Conclusion
- Introduction
- Strategy Before Tactics
- The Business of SEO
- Ethical and Moral Considerations
- The Escape Clause
- Deciding on Accepting Work
- Typical Scenarios
- Initial Triage
- Document Previous SEO Work
- Look for Black Hat SEO Efforts
- Watch for Site Changes That Can Affect SEO
- Identify Technical Problems
- Know Your Client
- Take Inventory of the Client’s Relevant Assets
- Perform a Competitive Analysis
- Information Architecture
- SEO Content Strategy
- The Long Tail of Search
- Why Content Breadth and Depth Matter
- Can Generative AI Solutions Help Create Content?
- Conclusion
- Introduction
- The Words and Phrases That Define Your Business
- The Different Phases of Keyword Research
- Expanding Your Domain Expertise
- Building Your Topics List
- Preparing Your Keyword Plan Spreadsheet
- Internal Resources for Keyword Research
- Web Logs, Search Console Reports, and Analytics
- External Resources for Keyword Research
- Researching Natural Language Questions
- Researching Trends, Topics, and Seasonality
- Keyword Valuation
- Importing Keyword Data
- Evaluating Relevance
- Priority Ratings for Business Objectives
- Filtering Out Low-Traffic Keywords
- Breaking Down High-Difficulty Keywords
- Trending and Seasonality
- Current Rank Data
- Finding the Best Opportunities
- Acting on Your Keyword Plan
- Periodic Keyword Reviews
- Conclusion
- Introduction
- Making Your Site Accessible to Search Engines
- Content That Can Be Indexed
- Link Structures That Can Be Crawled
- XML Sitemaps
- Creating an Optimal Information Architecture
- The Importance of a Logical, Category-Based Flow
- Site Architecture Design Principles
- Flat Versus Deep Architecture
- Search-Friendly Site Navigation
- Root Domains, Subdomains, and Microsites
Basic computer literacy and internet access
A modern web browser (Chrome, Firefox, or Edge)
Recommended: Familiarity with HTML/CSS basics (optional)
No prior SEO experience needed
Conduct comprehensive keyword research to uncover high‑value opportunities
Optimize on‑page elements (titles, headings, URLs, content) for maximum visibility
Design and implement effective link‑building campaigns
Perform technical SEO audits and fix crawlability, indexing, and performance issues
Analyze SEO performance using Google Search Console and third‑party analytics tools
Develop and execute a data‑driven SEO strategy to achieve faster, sustainable ranking improvements Sources
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Last Updated
Aug 26, 2025
Students
99+
language
English
Duration
10h++Level
beginner
Expiry period
Lifetime
Certificate
Yes
English
Certificate Course
99+ Students
10h++